Exciting sessions and special events
In the adjacent MEDICA world of experience “Digital Health”, the range of exhibitors was complemented by an extensive stage program (MEDICA HEALTH IT FORUM, MEDICA ECON FORUM and MEDICA INNOVATION FORUM) as well as special events such as the MEDICA START-UP PARK (with a record number of 60 start-ups) and the Wearable Technologies Show, attracting a lot of attention. The Hospital of the Future is a relatively new addition to the MEDICA program. The special exhibition started last year and is now continued with a focus on digital networking and cooperation via telemedicine in hospital networks. The Korea Medical Device Association (KMDA) agreed to a collaboration and presented digital innovations for rapid patient diagnostics in hospitals in a dedicated zone, which also used AI-based software.

In addition to the popular start-up competitions, the “Women Leaders in Healthcare” session at the MEDICA INNOVATION FORUM, which is now tailored to the entire spectrum of digital innovations, was one of the absolute highlights on the second day. The speakers included Hadas Bitran from Microsoft, Ayelén Fernández from HP, Audrey Sherman from Solventum and Nina Wöss from Female Founders. They provided insights into how they achieved success and attained management positions and how they are playing a decisive role in shaping innovation and digital transformation in the still predominantly male-dominated medical technology and health IT business.

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