An example of an initial cross-trade fair activity within the MEDICARE ASIA network is the collaboration between GITEX, the world’s largest tech and start-up show in Dubai, MEDICAL FAIR ASIA and MEDICAL FAIR THAILAND. The new partnership will see the “GITEX Digi-Health 5.0 Asia” conference being held concurrently with MEDICAL FAIR THAILAND in 2025 and MEDICAL FAIR ASIA in 2026. This collaboration fosters synergies: GITEX participants can explore medical innovations, while healthcare attendees gain insights into the tech industry. This represents the future-oriented approach of MDfA: Opening up promising new markets for the healthcare industry, creating unexpected partnerships and synergies with tech/digital companies and generating exciting discoveries and inspiration.

All parties benefit from “Messe Düsseldorf for Asia” and MEDICARE ASIA. For local and national companies, the Asian trade shows are essential business and growth platforms. International companies get an opportunity to present themselves to targeted regional markets. Düsseldorf’s world leading trade fairs offer both groups the opportunity to meet international industry representatives under one roof. These diverse opportunities make Messe Düsseldorf's trade fairs particularly attractive and ensure their leading position in the future.

The Messe Düsseldorf Group
Messe Düsseldorf is among the most successful trade show organizers worldwide. It hosts around 40 trade shows, including 20 leading international ones, at its 613,000 square meter exhibition center in Düsseldorf, Germany. In 18 halls, international market leaders and top decision makers of various sectors get together every year in order to present and discover innovations, to exchange ideas and to network. Messe Düsseldorf’s sectors of expertise include: “Machinery, Plants and Equipment,” including metallurgy and foundry technology (including drupa, K, interpack, glasstec, wire and Tube); “Retail, Trades and Services” (EuroShop, EuroCIS, ProWein); “Health and Medical Technology” (MEDICA, COMPAMED, REHACARE, A+A); “Lifestyle and Beauty” (BEAUTY, TOP HAIR); “Leisure” (boot, CARAVAN SALON); and “Mobility” (XPONENTIAL, Flotte!). Completing this lineup are numerous conventions, corporate events, conferences and meetings by subsidiary Düsseldorf Congress. Abroad, Messe Düsseldorf organizes more than 70 events. The corporate group’s global network encompasses 77 foreign representatives for 142 countries – including seven international subsidiaries.

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