Christian Grosser, Director at Messe Düsseldorf for MEDICA and COMPAMED, added: “Growing globally means growing in Asia. As a reflection of the global economy, leading trade fairs for the medical technology industry, including the supplier sector, such as MEDICA and COMPAMED, are also attracting an increasing number of Asian companies. With MEDICARE ASIA, we are ideally positioned to attract even more innovation drivers and exciting new players from the Asian medtech world to Düsseldorf and to present the entire spectrum of the global market. In addition, we also offer our customers from other regions of the world an even stronger trade fair network in the future market of Asia, to get off to an optimal start there.”

Messe Düsseldorf has actively shaped the development of the Asian trade fair landscape for decades. Of its current 81 trade fairs outside Düsseldorf, 53 take place in Asia – and this number is growing. Additionally, Messe Düsseldorf operates five Asian subsidiaries in four of the world's largest economies: China, India, Japan and ASEAN/Southeast Asia. All these markets are characterized by high double-digit growth: According to the International Monetary Fund, India will grow by 81% between 2023 and 2030, Indonesia by 66%, China and Thailand by 46% each, Singapore by 36%, and Japan by 29%.


In particular, the healthcare market holds significant potential: Asia represents nearly half of the world's population, with increasing wealth and demands for healthcare services. In India, healthcare expenditures are expected to rise by 182.3% between 2022 and 2030, in Indonesia by 71%, in China by 52.4%, and in Japan by 35%. For this reason, “Messe Düsseldorf for Asia” has focused on healthcare exhibitions from the beginning. A team of highly specialized exhibition experts, guided by Shirley Lim, Portfolio Director of MEDICARE ASIA, centrally coordinates sales and visitor marketing from Singapore – for both the MEDICARE ASIA portfolio and the MEDICA, COMPAMED, and REHACARE trade shows in Düsseldorf.

Shirley Lim explained the benefits of this network: “The demand for healthcare is increasing across Asia, and at the same time, the topics of care and inclusion are gaining relevance. We provide the marketplaces to meet this demand and advance these important issues. With MEDICARE ASIA, we will continuously enhance and expand this portfolio. Customers will benefit from harmonized offerings in Asia that are tailored to regional needs, central points of contact and even stronger business platforms – both in Asia and Düsseldorf.”

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